Color Stories: The Color Pink 🌸
COLOR THEORY
COLOR THEORY
THE COLOR PINK is MORE THAN JUST a PRETTY COLOR. IT EXUDES so MUCH MORE THAN just FEMININITY.
Let’s break it down 👇🏼
The color pink can represent:
🌸 Approachability
🌸 Femininity
🌸 Friendship
🌸 Playfulness
🌸 Affection
🌸 Compassion
🌸 Healing
🌸 Peace
Many people immediately associate the color pink with all things feminine and girly. The shade of pink can have various impacts on different emotions and signify different meanings. A light pink can be soft, healing, and peaceful, whereas a hot pink can be bold and exciting.
You can incorporate pink within your brand colors to convey different emotions based on your business platform.
For example, if you’re a community-based platform that hosts events, network, build relationships, or nurture friendships, you could incorporate a pale or light pink into your color palette to convey friendship, approachability, and a nurturing tone.
If you’re a beauty brand whose mission is to bring expression and artistry back into makeup and you sell bright-colored eyeliners, eyeshadows, or lipsticks, you could incorporate a bright or bold pink to convey creativity, confidence, vivaciousness, and a fun tone.
Pink is not just for the girly girls. One of the million reasons why we love the color pink and not just for it’s pretty color.
If you’re looking for extra guidance in this area, or don’t know where to start, I would love to invite you to my Sparkling Strategy Session.
The Sparkling Strategy Session is an intensive session designed to bring your ideas to life and help you create a concrete design strategy to help take your brand from "yes" to "yasss". We'll develop a strategic, heart-led, and beautiful design plan to help you grow your brand, share your story, and engage with your audience. All are tailored specifically and uniquely to your business needs.
This is perfect for brands in the planning phase, are just starting, and need design advice before investing in a complete brand identity. This session will help you gain clarity and establish a design strategy game plan for when you are ready to hire a designer for an entire brand identity.
Let’s breathe new life into your branding and create something your audience can’t get enough of. Your brand deserves to flourish!